Our history

From humble beginnings to the country’s leading provider of professional production equipment and expertise from coast to coast, Whites has grown exponentially and continues to do so each year. Take a look back into our history and see how far we’ve come!


  • William F. White Inc. is founded in Toronto by Bill White Sr. to provide motion picture, television and theatrical equipment.
  • William F. White Inc. expands its operations to Vancouver.
  • William F. White Int’l Inc. adds camera equipment to its inventory.
  • Paul Bronfman founds the Comweb Corporation, as CEO and Chairman of William F. White Int’l Inc.


  • Comweb Corporation acquires William F. White Int’l Inc. as an entity.
  • William F. White Int’l Inc. acquires Prolite in Vancouver and opens a location in Calgary.
  • William F. White Int’l Inc. forms partnership with Vilmos Zsigmond and opens Sparks Camera & Lighting Ltd. in Budapest.
  • William F. White Int’l Inc. opens a facility in Halifax.
  • William F. White Int’l Inc. expands to include a facility in Regina.
  • William F. White Int’l Inc. expansion continues with the addition of a facility in Winnipeg.
  • The Canadian Society of Cinematographers (CSC) Clubhouse opens at Whites Toronto.
  • William F. White Int’l Inc. launches Whites Interactive, a department specifically designed for independent and digital filmmakers.


  • Whites Toronto moves to the new William F. White Centre to serve as the company headquarters and a hub for William F. White Int’l Inc. across Canada.
  • Whites launches Education & Training, a new department committed to seeking out internal and external training initiatives.
  • William F. White Int’l Inc. creates the Whites Toolbelt, Canada’s first online mobile resource for professional production equipment.
  • William F. White Int’l Inc. celebrates 50 years of supporting the television and film industries in Canada.


  • William F. White Int’l Inc. acquires Telescopic Camera Cranes Ltd. and rebrands it as Whites Telescopic Camera Cranes Inc. (Whites TCC).
  • William F. White Int’l Inc. purchases Location Equipment Supply Inc. and rebrands it as Whites Location Equipment Supply Inc. (Whites LES).


  • William F. White Int’l Inc. opens an office alongside Northern Ontario Film Studios in Sudbury, Ontario.
  • Whites purchases Parallel Rentals Inc. and rebrands it as Whites LES Vancouver.


  • Whites launches Whites Live Events, a new department dedicated to servicing live events.
  • Whites triumphantly launches Whites Camera, a new department committed to providing professional camera rentals and related technical services.


  • Whites officially assumes anchor tenancy at the long-anticipated Calgary Film Centre.


  • Whites creates the inaugural William F. White/Vilmos Zsigmond Cinematography Scholarship and awards it to Adam Madrzyk.


  • WTCC becomes Whites Specialty Equipment (WSE), Canada’s exclusive national provider of specialized production support from coast to coast.


  • Whites launches an exclusive first-in-Canada mobile app in association with Croogloo.
  • Whites begins offering the Immersive LED Studio at the William F. White Centre in Toronto, an immersive, controllable and completely customizable environment for filmmakers.


  • Whites opens WhitesSpace at the William F. White Centre in Toronto, an independently accessible boutique studio that features a three-sided cyclorama in a 7,000-square-foot space.
  • Acquisition of Ironwood Studios in Vancouver and rebranding to Whites Studios Ironwood


  • Sudbury office and warehouse expanded with new location


  • Launch of Whites Studios Fraserwood in Vancouver


  • Launch of Whites Studios Riverwood in Vancouver


  • Expansion of Whites Camera nationwide with complete offices in both Calgary and Vancouver


  • Whites’ parent company, Comweb Corporation, celebrates 30 year anniversary