Virtual Production | William F. White International Inc.

Create Your Virtual World In Studio

About

Virtual Production is WFW’s newest line of business and one that is positioned for rapid growth. WFW is deeply committed to virtual production as an integral part of the future of filmmaking. Unlike our traditional studio offerings, virtual production allows filmmakers to utilize a combination of live action and cutting-edge digitally created environments rendered in real time on LED walls and ceilings (known as “volumes”) to deliver a production experience unlike any other. With this new technology, clients are able keep costs down, increase creative control, reduce their carbon footprint, and provide an interactive experience for cast and crew.

WFW has partnered with Academy and Emmy award-winning visual effects giant, Pixomondo (PXO), in collaboration with our technology partners Brompton Technology, Epic Games, Lenovo, NVIDIA, and ROE Visual, to create unique opportunities to produce entire virtual worlds in studio.

Notable productions like Disney’s The Mandalorian and CBS’s Star Trek: Discovery have already taken full advantage of this burgeoning technology to create incredible high-fantasy, science fiction worlds all while inside a studio.

Locations

Volume One - Toronto

Stage: 22,500 sq. ft.
LED volume: 5,500 sq. ft.
Shape: Horseshoe (72’ across)
Ceiling height: 24’
ROE LED-BP2 wall panels: 1800
ROE LED-CB5S ceiling panels: 650

Designed for features and television series, Volume 1 is currently home to Star Trek: Discovery and Star Trek: Strange New Worlds as production crews create virtual planets and galaxies to explore.

Volume One Features and Benefits

WFW TechLab - Innovation and Learning Space - Toronto

Stage: 4,000 sq. ft.
LED volume: 429 sq. ft.
Shape: Straight wall
Ceiling height: 13’ 11”
ROE LED-BP2 wall panels: 152
ROE LED-CB5S ceiling panels: 18

Virtual production has the potential to transform the film and television industry and we feel it is crucial to provide opportunities for filmmakers to learn about this innovative technology. WFW’s TechLab offers crew members and post-secondary students the opportunity to get hands-on experience in a virtual production environment from lighting to camera and the technology behind it.

As a part of this initiative, we are proud to be officially partnered with Humber College, one of Canada’s leading post-secondary institutions.

Learn more about the TechLab and how you can be involved.

Our Work

Our Virtual Production stages are changing the way directors and cinematographers approach filmmaking. Here’s an overview of some of the great projects we’ve been a part of at our Toronto volumes.

A behind the scenes look at a commercial for McDonald’s with only performers seated at a few tables on the stage with the rest of the restaurant environment displayed on our LED wall.

Shot at our Virtual Production Volume 2 in Toronto, here’s a behind the scenes look at a commercial for Caledon United Football Club.

A behind the scenes look at a commercial for Sport Chek shot at our Virtual Production Volume 2 in Toronto. Performers were seated on a ski lift with the rest of the environment displayed on our LED wall.