William F. White International hires Heidi Rasmussen to oversee sales and operations in Winnipeg market
Rasmussen’s appointment to Winnipeg comes at an exciting time as WFW moves to new premises, and partners with Big Sky Studios in exclusive rental agreement.
Winnipeg, MB (April 26, 2023) - William F. White International (WFW), a Sunbelt Rentals Company, is pleased to announce the appointment of Heidi Rasmussen to Director, Sales and Operations in Winnipeg, effective immediately.
“Heidi has extensive experience in the media and entertainment industry in Winnipeg,” says Garin Josey, Executive Vice President and Chief Operating Officer, WFW. “Winnipeg’s film and television industry is forecast to see extensive growth in the near future, and with Heidi’s industry networks and impressive sales and operational record, she will help position us for futher success as the local Winnipeg entertainment industry grows in the years to come.”
Heidi has extensive experience in sales, operations, and management roles in the television, radio and entertainment industries in Winnipeg and the Caribbean. She has held previous roles as the General Manager for the Jim Pattison Broadcast Group’s QX104 & 94.3 The Drive, and General Sales Manager for TV Winnipeg Shaw Media.
“It’s great to be back in an industry and city where I have spent most of my professional career,” says Rasmussen. “Winnipeg is ramping up to meet the demands of local and international film and television content providers, and it has a lot to offer. I’m excited about joining the WFW team and supporting growth on the ground.”
William F. White recently moved to its new warehouse facility located at 1245 Border Street, just 5km from Big Sky Studios, a new full-service 187,000 square foot film and television studio, with with which William F. White has secured an exclusive rental agreement. Manitoba’s Film and Media Tax Credit (up to 65 per cent on Manitoba labour, or up to 38 per cent on eligible Manitoba expenditures, and a 10 per cent increase on the labour tax credit on the third film shot within a two-year period) is one of the most competitive tax credits in Canada.
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Media Contact
WFW
Ashley Villarroel
Manager, Communications
About William F. White International Inc.
Founded in 1963, William F. White International Inc., a Sunbelt Rentals company, is Canada’s most iconic provider of production equipment to the entertainment industry. With offices across the country, the company services productions of all sizes from coast to coast and houses an extensive state-of-the-art inventory, including camera, lighting, grip, power, specialty equipment, location support, virtual production volumes, and over 1.55 million sq. ft. of production-ready studio properties, in addition to a 23-acre Backlot situated on a 90-acre plot of land complete with 30 storefronts and five interior sets.
About Sunbelt Rentals
We MAKE IT HAPPEN! With a passionate team of 22,000 rental experts, a growing network of over 1,250 locations across North America and the United Kingdom, and an extensive equipment fleet that exceeds $14.2 billion, Sunbelt Rentals helps professionals and do-it-yourselfers get things done. With a highly diversified offering of equipment, solutions, and services available, we assist customers extend their capabilities, complete projects on-time, and handle times of crisis. No matter if you are in commercial, industrial, residential, or municipal industries, we are constantly advancing the idea of what an equipment company can do for its customers. To find out what we can do for you in North America, visit sunbeltrentals.com and sunbeltrentals.co.uk for the United Kingdom.