Sara originally joined the company in January of 2021 as Director, Marketing under a one-year contract. In that capacity, she led and grew the Marketing team, while increasing alignment between Sales, Digital, Operations, New Business, and the Sunbelt Rentals team. Prior to joining the company, Sara brought over 25 years of experience as a strategic marketing and communications professional. She previously held a leadership role as Senior Vice Present, Client Services and Branding at Edelman Vancouver, where she led a core team of communication professionals and creative services staff.