Atif Sadiq

Director, Digital Business and Transformation

Atif works closely with WFW’s leadership team to develop and promote the company’s digital transformation strategy. He leads the digital business team and oversees both the building and the integration of scalable digital solutions to be leveraged across the company and works with key stakeholders to understand their needs. He also drives alignment of technology and digital product strategies between WFW and Sunbelt Rentals.